Hillcroft Industries Achieves 500% Productivity and Boosted Customer Satisfaction

January 9, 2018

Learn how their ISO-certified quality management system bolstered customer confidence and opened the door to new business opportunities

"If all goes according to plan, future work with this customer could represent 40 to 50 percent of our total revenue from last year. That’s just one company."

Michael Salmon

Vice President of Business Development, Hillcroft Industries


At a Glance

When the management team at Hillcroft Industries set out to upgrade its quality management processes, it embraced the opportunity to bring much-needed improvements to its organizational structure and work practices. What had worked for decades was rapidly collapsing in the face of growing market uncertainty and increasing competitive pressures. The company needed a way to improve product quality, on-time delivery and cost controls while establishing a framework for continuous improvement. 


To meet these challenges, Hillcroft contracted with SAI Global to provide quality management system (QMS) certification services through ISO, an independent, non-governmental international organization. The decision has proved to be instrumental in helping the company transform its business model, positioning it for sustained growth with existing customers while opening the door to new markets and new opportunities.

"Shop employees were sufficiently skilled, but without standardized procedures and process controls, they were never completely sure about correct steps and what to do next. Employees were relying mostly on their personal experience and tribal knowledge rather than on detailed job descriptions."

Michael Salmon

Vice President of Business Development, Hillcroft Industries



Hillcroft Industries, a division of Hillcroft Services, Inc., provides work opportunities for more than 225 adults with disabilities throughout East Central Indiana, USA. Hillcroft helps individuals achieve greater independence by providing them with skills, training and paid employment in a safe work environment. Part-time or fulltime work assignments are based on the needs of the participants. As a community-based subcontractor for several Indiana businesses, Hillcroft is focused on creating a culture of strong values and ethical behavior and maintaining high-quality services for the people it serves. 


The Challenge

Hillcroft's existing 'mom-and-pop' business model was rapidly deteriorating, unable to support changing market dynamics and increasing customer frustration with inconsistent product quality and lack of process controls. Consequently, customer satisfaction was much lower than anyone within the organization had realized. 


After speaking with one customer, an automotive supplier to Honda, Salmon learned that the customer was planning to discontinue business with Hillcroft because they were not ISO 9001 certified. After learning of Hillcroft's plans for a new quality management system and its pursuit of ISO certification, the supplier exempted Hillcroft and added it to its approved vendor list, contingent on future ISO certification. 


Since Hillcroft's three largest customers were all Tier 1 automotive suppliers, Salmon knew that a quality management system alone wouldn't suffice. Hillcroft needed ISO certification to validate its new system, once in place. The certification would not only help bolster confidence among existing customers but also open the door for new business within the growing automotive sector. 

"We realized things needed to change and embraced ISO 9001 as the key to establishing customer confidence and opening the door to future growth."

Michael Salmon

Vice President of Business Development, Hillcroft Industries

Convinced of Hillcroft's need to make quality management a top priority, Salmon proposed a plan that included a robust quality management system, along with ISO 9001: 2015 certification- seeking ISO 9001:2015 over ISO 9001:2008 from the outset, given the standard's new holistic, process-driven outcome focused approach. Without hesitation, Hillcroft management agreed, and the company embarked on a long, challenging journey of designing and implementing a QMS specifically tailored to Hillcroft's business needs.  

This monumental undertaking would not only involve the mechanics of implementing a new quality management system but would also require a profound cultural shift of the entire organization-including employees who knew virtually nothing about process control, standardized work practices and continuous improvement, much less ISO requirements and certification.


To read our full customer success story and take a closer look at how Hillcroft Industries achieves 500% productivity and boosted customer satisfaction, click below.



Hillcroft's new ISO-certified quality management system has transformed the company's outdated business model to one that is modern, manageable and sustainable.


“Achieving ISO status has impacted Hillcroft in ways we didn't anticipate,” Salmon said. “Beyond the quality aspect, it gives us a management system to improve how we run our business. It's about having a framework in place that will allow the organization to grow beyond its entrepreneurial roots to become a world-class organization.”


Salmon acknowledged some resistance early on as it began to make changes to internal controls and work practices. However, buy-in and acceptance gradually materialized once the benefits become apparent. Employees have also become more engaged. They have embraced the QMS, which they now see not as a burden but rather as something that helps them perform their jobs better. As a result of achieving ISO 9001 QMS certification, Hillcroft has been able to: 

  • Increase efficiency on one production line by nearly 800%
  • Achieve a productivity increase on the same line by 500%
  • Record 100% customer satisfaction ratings over the last three reporting periods
  • Achieve an average of 99.98% quality yield in the last fiscal year 

Perhaps as important is the positive feedback Hillcroft has received from many of its customers, who clearly welcome the new system and recognize the inherent value and confidence-instilling impact of ISO certification. 


The ISO certification has become particularly valuable as Hillcroft continues to pursue new automotive customers and extend its reach to the world stage. Case in point: Shortly after receiving certification, Hillcroft received an order from a Tier 1 automotive supplier it had been pursuing for the past 18 months. The customer's representative acknowledged that Hillcroft's ISO certification was central in the selection process.


“What's exciting about this customer is that they have more work than we could possibly handle,” Salmon said. “So it's a huge opportunity in terms of volume of work and revenue potential.  Hillcroft is also negotiating with another Tier 1 automotive supplier for additional work. Pending a second quality audit visit and subsequent corporate approval, work from this customer could provide Hillcroft with a similar revenue boost. 


"The implementation of a solid quality management system has been transformative for the company. We look forward to continuing to use the system to focus on customers and drive continual process improvements."

Michael Salmon

Vice President of Business Development, Hillcroft Industries


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